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The Search Workflow Lab Checklist
A 26-point audit sequence for teams adapting an established SEO program to AI-driven discovery. It is the same order of operations used at the start of a Landis SEO engagement: baseline first, opinions later.
- Format
- Sections
- 6
- Checks
- 26
- 01Baseline visibilityEstablish what organic performance actually looks like before changing anything.
- 02AI search readinessCheck how retrievable and quotable your information is across AI surfaces.
- 03Technical foundationsCrawl waste, indexation drift, rendering, and migration scars worth fixing first.
- 04Content portfolioDecide what to build, improve, consolidate, and retire, not just publish more.
- 05Workflow & automationFind the repetitive work that should be systematized, with human review points.
- 06Measurement you can defendAgree the metrics leadership will see, and annotate what changed and when.