Services
SEO expertise built around the problem, not a package.
Every organization has different search challenges. Landis SEO engagements are built around what your team actually needs rather than forcing your business into a predefined SEO package.
- 01SEO Strategy & Consulting
- 02AI Search / AEO / GEO
- 03Technical SEO
- 04Content Strategy & Optimization
- 05SEO Automation & Search Workflows
How I work
Start with the goal. Build the strategy around it.
Whether you’re looking to increase qualified organic traffic, reach new audiences, improve visibility in AI-powered search, or understand what’s holding back growth, the starting point is your business objective. From there, we’ll identify the opportunities, prioritize what matters, and define the right level of support to move forward.
(01) SEO Strategy & Consulting
SEO Strategy & Consulting
Most search programs do not fail because of a lack of ideas. They stall because nobody has decided what actually deserves attention, in what order, and why. This work brings senior judgment to that decision.
Example projects
- Organic growth strategy
- SEO roadmaps
- Competitive search analysis
- Keyword and opportunity research
- Search performance analysis
- Search program evaluation
- Fractional SEO leadership
- Cross-functional SEO consulting
Typical deliverables
- Prioritized roadmap with effort and rationale
- Opportunity analysis tied to business goals
- Working sessions with marketing, content, and engineering
- Ongoing advisory for internal owners
Best suited for
Marketing teams without dedicated senior SEO leadership, and organizations reassessing what their search program should look like next.
Discuss this work →(02) AI Search / AEO / GEO
AI Search / AEO / GEO
Customers now ask questions inside AI Overviews, ChatGPT, Gemini, and Perplexity. Nobody can guarantee a citation, but you can measure your current visibility and improve how retrievable and quotable your information is.
Example projects
- AI search visibility assessments
- AEO and GEO strategy
- LLM citation and mention analysis
- Query fan-out research
- Entity and semantic optimization
- Answer-first content strategy
- AI search competitor analysis
- AI search measurement strategy
Typical deliverables
- Baseline visibility assessment across AI surfaces
- Prompt and query set your team can re-run
- Content and entity recommendations
- A measurement approach beyond screenshots
Best suited for
Brands adapting an established SEO program for AI-driven discovery, and teams being asked hard questions about AI visibility by leadership.
Discuss this work →(03) Technical SEO
Technical SEO
Large sites accumulate crawl waste, indexation drift, template debt, and migration scars. The goal is not a 300-row spreadsheet. It is a short list of changes engineering will actually ship.
Example projects
- Technical SEO audits
- Crawlability and indexation analysis
- Internal linking and information architecture
- Structured data and schema
- JavaScript SEO and rendering
- Canonicalization and redirect analysis
- Site migration and redesign support
- Large-site SEO diagnostics
Typical deliverables
- Findings ranked by impact and implementation cost
- Engineering-ready tickets, not raw exports
- Pre- and post-launch migration QA
- Monitoring recommendations
Best suited for
Complex, content-heavy, or JavaScript-driven websites, and teams planning a migration or redesign.
Discuss this work →(04) Content Strategy & Optimization
Content Strategy & Optimization
Publishing more rarely fixes an underperforming content portfolio. Better decisions do: what to build, what to improve, what to consolidate, and what to retire.
Example projects
- Topic and keyword research
- Content gap analysis
- Existing-content optimization
- Content briefs and topic clusters
- Commercial-page optimization
- Search intent analysis
- Answer-first and FAQ strategy
- Content pruning and consolidation
Typical deliverables
- Content portfolio evaluation
- Cluster maps and internal linking plans
- Briefs writers can work from directly
- Optimization queue for existing pages
Best suited for
Organizations with internal content teams that need stronger search direction behind the calendar.
Discuss this work →(05) SEO Automation & Search Workflows
SEO Automation & Search Workflows
Search teams lose days to research, QA, reporting, and formatting. I build working systems, not decks: Python and API workflows using search data and LLM tooling to streamline backlink evaluation, reporting, research, and content-quality analysis across large sites.
Example projects
- AI-assisted keyword and topic research
- Automated topic research systems
- Content briefing workflows
- Internal-linking workflows
- SEO QA automation
- Search-data analysis workflows
- API-based SEO workflows and reporting
- Custom search tools and prototypes
Typical deliverables
- Working workflow, not a slide deck
- Documentation your team can maintain
- Quality checks and human review points
- Handover and training session
Best suited for
In-house SEO and content teams doing high-volume repetitive work, and agencies needing better internal systems.
Discuss this work →(06) How it works
A clear arc from question to shipped work.
01
Scope
It starts with a short conversation about your situation, goals, and constraints. You get a proposal with a defined scope, timeline, and deliverables before any work begins.
02
Assess
Audits, visibility baselines, and analysis tied to real business goals. The output is evidence about what's actually limiting performance, not a generic report.
03
Recommend
Findings become a prioritized roadmap with effort, rationale, and an order of operations your team can realistically execute.
04
Support
Execution support, working sessions, and advisory for internal owners, ending with documentation your team keeps and can maintain.
(07) FAQ
Questions people ask before working together.
What's the difference between SEO, AEO, and GEO?
SEO improves visibility in traditional organic search results. AEO structures information so search and answer systems can extract direct answers. GEO focuses on how generative AI systems retrieve, reference, and cite your brand. The three overlap heavily: strong technical SEO and genuinely useful content power all of them.
Can you guarantee my brand will be cited in ChatGPT or AI Overviews?
No, and no one can honestly promise that. What can be done is measure where your visibility stands today, improve how retrievable and quotable your information is, and track change over time with a repeatable method.
Do you replace our internal team or agency?
No. Landis SEO works alongside internal marketing, content, and engineering teams, and complements existing agency relationships. The goal is to add senior judgment and momentum, not to take ownership away from the people who know your business.
How are engagements priced?
Every engagement is scoped around the specific problem rather than a predefined package. After a short conversation, you receive a proposal with scope, deliverables, and timeline before any work begins.
How long does an engagement last?
It depends on the problem. A focused audit might run a few weeks. A strategy or roadmap project usually takes four to eight weeks. Ongoing advisory runs month to month. You'll know the expected timeline before starting.
How do we get started?
Send a note through the contact page describing your situation. If it looks like a fit, the next step is a short conversation about what's actually limiting performance and what the right first move would be.
Something else on your mind? Ask it directly.
Not sure which problem is yours?
Most engagements start with a short conversation about what's actually limiting your search performance. Describe the situation, and I'll tell you honestly whether I'm the right person for it.
Start a Conversation